B-Model Impressions 
Meaningfully innovated - 14
Customer Data 
Market Risk - 71.5
Customer Archetype - 14
Robust, Reliable & Convincing - 11
Enough Cusomter Discoveries - 11
Clear target market - 13
Good Questions - 10
Summarized data - 9
Technical Risk - 10
Ready to scale - 4 
Personal Interest      
Myself - 3
ASAP - 1
Product recommendation - 70
 
yoga_pant_possible_designs.pdf
File Size: 281 kb
File Type: pdf
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    Customer Discovery Survey

 
Let us know what you guys think if yoga pants or leggings had pockets to store your cell phone, keys and JACard. 

 
After collecting data from our class this is what we found:

Clear Vision
Yes: 17
No: 1
Product-market fit/ready to scale
Yes: 9
No: 8
Unconvinced
Product: 5
Market: 1
Both: 4
Persuasiveness of Evidence 69
B-Model
Minor iterations: 9
Huge pivots: 4
The value proposition: 7
Customer Segments: 2
Customer Relationships: 4
Channels: 2
Cost Structure: 8
Revenue Streams: 1
Key Activities: 3
Key Resources: 3
Key Partners: 3
Personal Interest
Yes: 4
No: 14
Myself: 3
Someone Else: 2
Recommendation of product: 65

Two guys said that they would buy these for their significant other.

This data is preliminary and we will post more accurate data once we do more customer discovery.
 
Unfortunately, we as a team have decided that there is a lot of red tape for us to pursue the calendar at this moment. Therefore we have decided to shift our path and go with a different product. We have surveyed the market and found out that there is a high demand for JMU logo leggings and yoga pants . We will try to conduct further customer discovery and try to find our competitive advantage in this market.
 If any of you have any ideas, questions, suggestions or comments about this new venture of ours please feel free to comment below.
 
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Zack Katcher

Major: Management T.I.E
Minor: Computer Information Systems
Hometown: East Windsor, NJ
Fresh off the boat from Europe - Now Cultured
Interests: Sports, Music, Traveling, Food and Fantasy Football. 



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Zain Khawaja

Major: Management T.I.E
Hometown: Maurertown, VA
Interests: Flying, Golfing, Technology, Traveling and Food.

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David McKinley

Major: Management T.I.E.
Minor: Computer Information Systems
Hometown: Chesapeake, VA
Interests: Sports, boating, fishing, hunting, skeet shooting, all that fun stuff